It’s Released is Australia’s newest product-launch publication. We cover what’s new, what it costs, and whether it’s worth it — across robot vacuums, air fryers, tech gadgets, smart home, and appliances. Our readers are Australians actively researching their next purchase. When we cover your product, you’re reaching buyers at the exact moment they’re deciding.
What We Offer
Sponsored Launch Post
A full launch article in our signature format: price, specs, availability, FAQs, and our honest verdict. Written by our editorial team, clearly labelled as sponsored, includes your key messages, permanent placement with SEO optimisation.
Hub Guide Placement
Featured placement in our ‘Best of 2026’ buying guides — the pages readers visit when they’re ready to compare and buy. Robot Vacuums, Air Fryers, Air Purifiers (more categories coming). Monthly or quarterly placements available.
Launch Day Coverage
Be first. We cover your Australian launch on day one with pricing, availability, and where to buy. Priority scheduling, social promotion, and inclusion in our newsletter.
Our Standards
We maintain editorial independence on every piece we publish — including sponsored content. All sponsored content is clearly labelled. We never publish fake reviews or inflated claims. Prices and availability are verified, not copied from press releases. Our verdicts are honest — readers trust us because we’re straight with them.
Packages
- Launch Post — Sponsored launch article, SEO-optimised, permanent — From $300
- Hub Feature — Featured placement in buying guide, 1 month — From $200/mo
- Launch Bundle — Launch post + hub feature + social + newsletter — From $500
Custom packages available for multi-product launches and ongoing partnerships.
Get In Touch
Ready to put your product in front of Australian buyers? Email us at contact@itsreleased.com.au — we respond to all partnership enquiries within 2 business days.
It’s Released is an independent Australian publication. Sponsored content is always clearly labelled.