If you’re launching a product in Australia — or writing about the ones that matter — we’d love to work with you. It’s Released puts brands in front of an audience that is actively hunting for new products: early adopters, smart shoppers, and everyday Australians who want to know what’s new before everyone else.
Here are the three ways we partner with brands and creators:
Sponsored Launch Coverage
Launching something in Australia? Don’t let your product get lost in the noise. Our sponsored launch coverage puts your release in front of exactly the right people: Australians who are in the market for what’s new.
Here’s what you get:
- Professionally written launch article — written by our editorial team in the same confident, knowledgeable voice our readers trust, covering your product’s features, specs, Australian pricing, and availability.
- Prominent placement — published in the relevant category with strong on-site visibility, not buried in a press-release feed.
- Targeted Aussie audience — your coverage reaches readers who are actively researching new products to buy, not just browsing headlines.
- Promotion — we’ll promote your launch article to our audience so it gets the attention it deserves.
Unlike a banner ad that gets scrolled past, a launch article lives on the site permanently — continuing to attract search traffic and buyer interest long after launch day.
Guest Posts
We welcome guest contributions from writers, creators, and industry experts — provided they meet our standards. Our submission guidelines are simple:
- Relevant to Australian consumers — your piece must be about product releases, launches, or buying advice that matters to an Aussie audience. Global roundups with no local angle don’t make the cut.
- Original content — written exclusively for It’s Released. No republished press releases, no spun content, no AI-generated filler.
- Real substance — we publish proper articles with genuine insight, not thin filler. Bring data, hands-on experience, or a genuinely fresh angle.
- No thin affiliate spam — guest posts exist to inform readers, not to stuff keywords and affiliate links. Any commercial links must be disclosed and genuinely useful.
Pitch your idea to us before writing — include your proposed topic, why it’s relevant to Australian shoppers, and a brief outline. If it’s a fit, we’ll work with you on getting it published.
Affiliate Partnerships
We work with brands and retailers on an affiliate basis — when our readers buy through our links, we may earn a commission. But here’s our non-negotiable rule: we only promote products we’d genuinely recommend.
That means:
- We won’t feature a product just because the commission is generous — if it’s not good enough for our readers, it’s not on our site.
- Our reviews and verdicts are never for sale. Sponsored content is always clearly labelled.
- We prefer long-term partnerships with brands whose products we actually rate — because recommending quality products is how we keep readers coming back.
If you’re a brand or retailer with products that deserve an Australian audience, an affiliate partnership with It’s Released puts you in front of buyers at the exact moment they’re deciding what to purchase.
Let’s Talk
Whether you’re planning a launch, pitching a guest post, or exploring an affiliate partnership, the first step is a conversation. Head to our Contact page and tell us what you’re working on — we read everything and aim to reply within 2 business days.